Google Tools For An SEO Consultant

As an SEO consultant, part of working with your client is to ask what’s in it for the visitor? When somebody arrives on your website, you have a very short time to make a first impression.   That first impression will decide whether they stay or go, so the first thing you need to do is make sure your site looks good. If you’re using WordPress, then that’s quite easy because there are a lot of very attractive WordPress designs out there. Apart from the design, another aspect of your site which will add to that first impression is the speed at which the page loads. This needs to be as quick as possible to avoid visitors waiting for stuff to load. Install Google Analytics and get a Google Webmaster Tools Account These tools can give you a huge amount of information on your site and your visitors. They are also Google’s way to communicate with YOU!   If there is anything Google in concerned about, they’ll tell you about it in your Webmaster account. They’ll also notify you when your site is down or there is a WordPress upgrade (if you use WordPress). A lot of webmasters say to avoid these tools as Google will use them against you, but I disagree.

Google already has all the data they need on your site, Google Tools are their way of sharing that data with you. Google’s “Webmaster Tools” use to tell you how fast your site was loading and show you a graph of load time over a period of time.   However, they have retired this tool.   You can now find that information in Google Analytics though. A great alternative to check your site load time is a site like GTMetrix.   You can type in your URL and get them to measure the load speed there and then in real-time: Not only do they give you a time in seconds for the load, but they’ll tell you which parts of your site are slowing the load time down, and what you can do to fix the problems.

Website Stickiness In Google Analytics, Google will tell you the average time a visitor stays on your site, as well as the bounce rate (how quickly someone bounces back to Google after reaching your site). Bounce rate and time on site are a measure of how “Sticky” your site is. Here is the bounce rate for one of my sites over the last month: You’ll notice that the maximum bounce rate over the last month was around 30%, with the average less than half that.   This means that only around 15% of people visiting my site go straight back to Google after reaching the landing page.

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